When running a business, your employees are your brand’s front line. Team members greet customers, make deals, handle customer service issues, and interact with community members as a representation of your business. While many small businesses may not see the need for company uniforms, professional attire is an asset to brand building and recognition.
Not only do uniforms and branded clothing give your customers and clients a professional opinion of your business, but it also builds employee loyalty to your brand. When we look at the part, we play the role. Custom-printed uniforms also give your business a cohesive look while providing employees with professional clothing. Whether your business is a laid-back restaurant or a high-energy corporate office, professional attire will set the tone for how others view you and how you view yourself.
Uniforms can be anything from a branded t-shirt to business attire that your employees wear while on the job. Here are some tips for designing your custom screen-printed employee uniforms.
1) Bold Color Contrast Let’s Your Business Stand Out
Uniforms should stand out and quickly identify your brand. Bold color contrasts make it easy for customers to recognize your business. Choose colors that make your logo, brand, and essential information easy to read at a distance. Also, use colors that fit with your brand and logo to create continuity.
2) Make Employee Professional Attire Obvious
Create a design and color scheme that leaves no one guessing where your employee works. Using too many different styles and colors of uniforms can make it challenging for customers and community members to connect with your company. Also, include the words like staff, manager, or team member on the uniforms for role designation. Remember that employee attire and uniforms are also marketing tools for your business, the more prominent your brand is to others, the better.
3) Choose Uniform Styles That Fit Your Business
Employee uniforms come in all shapes and sizes, and it can be easy to order a style that only fits your needs after you design and orders them.
- The culture of your brand (formal, casual, etc.)
- Your business type (service, retail, food industry, labor, etc.)
- Where the uniform will be worn (indoors, outdoors)
- What kinds of clothing will be needed (sportswear, collared shirts, vests, long-sleeve shirts, jackets)
Consider ordering several different styles of clothing that give employees options to wear with various outfits. For example, it may be suitable for an employee to wear a branded t-shirt at the office, but for community events, a collared shirt may be more appropriate. Giving your employees a few choices will ensure they feel comfortable and professional in their uniforms.
4) Quality Is Key Regardless of the type of employee uniform you choose to adopt, it should be made of high-quality materials and printing. Uniforms and professional apparel should stand up to daily wear, facilitate employee tasks, and exemplify your standards as a brand. The last thing you want is torn and tattered uniforms with terrible printing representing your business in the community. Always order your custom-printed uniforms and branded clothing from professional printers